Pink Hotel
Enjoy a space themed around "A Hotel Filled with the Dreams of Sanrio Characters."
Hotel Floria Tokyo - Sanrio characters Exhibition
4F, Tokyu Kabukicho Tower
July 15, 2026 (Wed) – May 31, 2027 (Mon)
Great Success in Korea!
The experiential exhibition event featuring Sanrio characters,
which caused a sensation in Korea,
is coming to Japan for the first time for a limited period only!
Exhibition
The experiential exhibition event "Hotel Floria" featuring Sanrio characters
that became a hot topic in Korea is making its debut in Japan for a limited time only!
In a sophisticated and charming space designed around the concept of a "hotel"
by the world-renowned creative team "d'strict,"
you can enjoy an experience touring the theme rooms of beloved characters.
Check into a special Sanrio world filled with heartwarming moments that exists only "here" and "now!"
Floria in Nature
Experience a fantastical space created by the interplay of light and video.
Happy Experience
The venue is filled with character designs everywhere. Make sure not to miss anything!
Luc-key
Receive a character-designed room key at the check-in counter. What you get will be a surprise!
Merchandise
We offer exclusive merchandise available only at this event. New items will be added sequentially.
PLUSH TOY
（MY MELODY / KUROMI）
¥5,940 (tax included)
PLUSH KEYRING
（MY MELODY / KUROMI）
¥2,750 (tax included)
LUGGAGE TAG
（5 designs）
¥2,640 each (tax included)
LENTICULAR MAGNET
（5 designs）
¥770 each (tax included)
HAND FAN
¥550 (tax included)
PERFUME TAG
(5 designs）
¥1,320 each (tax included)
METAL KEYRING
（9 designs）
¥1,760 each (tax included)
PIN BADGE
（10 designs）
¥990 each (tax included)
Free Exclusive Tag with Every Paper Bag Purchase!
Purchase a paper bag at the merchandise shop and receive a free exclusive tag!
This month features a Hello Kitty design.
A new character design will be available each month, so be sure to check back for the latest design!
【Who Can Receive It】
All guests who purchase a paper bag.
【How to Receive】
- Receive your exclusive tag at the merchandise shop checkout when you purchase a paper bag.
- Guests who purchase multiple paper bags will receive one exclusive tag for each paper bag purchased.
【Please Note】
* Tag designs change every month.
* Paper bags are available in large and small sizes.
* Available while supplies last.
Special Shop Guidelines
- Purchases for the purpose of resale are strictly prohibited.
- We are unable to respond to inquiries regarding product availability, including current stock levels or future restocking schedules.
- Shopping bags are available for purchase. Please bring your own reusable bag if possible.
- Purchase limits may apply to certain products. These limits are subject to change without prior notice, before or during the exhibition period.
- Each guest is limited to one transaction per visit.
- Product availability may vary depending on the date of your visit. All merchandise is available in limited quantities and may sell out.
- The Special Shop is available only to exhibition visitors. You may enter the shop only after exiting the exhibition area. Re-entry to the exhibition from the shop is not permitted.
- We do not accept reservations for sold-out items or offer later delivery services.
- Shipping services are not available.
- Personal shopping bags may be used only after completing your purchase. Before checkout, please place all selected items in the shopping basket provided by the shop and bring it to the register.
- Please do not line up before the venue opens. Any queues formed before opening will not be recognized or guaranteed when admission begins.
- For products with purchase limits, the limit applies per guest aged 6 and above (elementary school age or older). Children below elementary school age are not permitted to purchase these items.
- Live commerce (live-stream shopping) is strictly prohibited inside the Special Shop.
Overview
Venue Guide
4F, Tokyu Kabukicho Tower
（1-29-1 Kabukicho, Shinjuku-ku, Tokyo）
- 1 minute walk from Seibu-Shinjuku Station (Seibu Shinjuku Line)
- 6 minutes walk from Shinjuku-Nishi-guchi Station (Toei Oedo Line)
- 7 minutes walk from Shinjuku Station (JR Lines, Odakyu Line, Keio Line, Tokyo Metro Marunouchi Line)
- 8 minutes walk from Shinjuku-sanchome Station (Tokyo Metro Marunouchi Line / Fukutoshin Line, Toei Shinjuku Line)
MAP
FAQ
Before Your Visit
Q Is there a parking lot available?
We do not have a dedicated parking lot. Please use nearby parking facilities.
Q Can pets be brought in?
Pets are not permitted, with the exception of service animals (guide dogs, service dogs, and hearing dogs).
Q Can I use a wheelchair?
Wheelchair access is available. Please ask staff on the day for details.
Q Are there tickets for caregivers or accompanying persons?
Visitors presenting a disability certificate receive a 50% discount for the holder and up to one caregiver. Please present your disability certificate and ticket upon entry.
Admission & Tickets
Q Can I re-enter after leaving?
Early departure is permitted, but re-entry is not allowed.
Q What if I arrive after my designated time?
This exhibition requires a designated entry time. If you are late, we may be able to accommodate you depending on the day's crowd conditions, but you may have to wait.
Q Will I need to stand in line during busy times?
You may be asked to wait depending on the crowd conditions.
Q Are there entry restrictions?
During peak times, entry may be restricted to ensure visitor safety.
Facilities & Services
Q Are there restrooms?
Restrooms are available within the venue or facility. Please ask staff for details.
Q Is there a coat check (baggage storage)?
A coat check is available, but storage is limited. Please note this in advance.
Q Are there restrictions on what items can be brought in?
Please refrain from bringing hazardous materials, alcoholic beverages, large luggage, or other items that may inconvenience other visitors.
Q Can I bring large luggage like suitcases?
Large luggage is not permitted. Please use nearby coin lockers.
Q Can I enter with a stroller (baby carriage)?
Strollers cannot be used inside the venue. We will store them at the coat check.
Q Can children enter alone?
Preschool-age children must be accompanied by a guardian in middle school or older.
Q Can I take photos or videos?
Photography is permitted in all areas. Flash photography and tripod use may be restricted.
Q Can I post photos I took on social media?
You may post photos for personal use. Commercial use is not permitted.
Merchandise & Services
Q Is merchandise and souvenirs sold?
We plan to sell merchandise and souvenirs.
Q Can I purchase merchandise without viewing the exhibition?
Only visitors who have viewed the exhibition may make purchases.
Q Am I guaranteed to be able to purchase merchandise?
Merchandise quantities are limited and items may sell out. Some products may have purchase limits.
Q Can I return or exchange purchased merchandise?
Returns or exchanges due to customer preference are generally not accepted.
If you receive a defective item or an item different from the one you purchased, we will be happy to offer an exchange within 14 days of your purchase.
Please contact our Customer Support and include the following information:
- Purchaser's name
- Whether you have the purchase receipt
- Date of purchase
- Product name
- Details of the defect or incorrect item received
* After reviewing your inquiry and checking product availability, we will contact you with the appropriate next steps.
* As replacement stock may be limited or unavailable, please do not visit the venue/store for an exchange without contacting us in advance. We may not be able to process exchanges on the spot. We appreciate your understanding.
Contact Information
Q Is there a contact for inquiries?
If you have any questions or need assistance, please contact us using the information below.
Hotel Floria Tokyo Inquiry Desk
mail：info@hotel-floria.jp
Business Hours: 10:00 AM – 7:00 PM (Closed during the New Year holidays)
* Please note that depending on the nature of your inquiry, it may take some time for us to respond.
【Returns & Exchanges for Purchased Merchandise】
If you have received a defective item or an item different from the one you purchased, please include the following information in your inquiry to help us process your request as quickly as possible.
- Purchaser's name
- Whether you have the purchase receipt
- Date of purchase
- Product name
- Details of the defect or incorrect item received
Please Note
* After reviewing your inquiry and checking product availability, we will provide instructions for the exchange process.
* If you visit the venue without contacting us in advance, we may be unable to process an exchange depending on stock availability. Thank you for your understanding.