Hotel Floria Tokyo - Sanrio characters Exhibition

Sanrio characters Exhibition Hotel Floria Tokyo key visual

Welcome to Hotel Floria Welcome to the “dream hotel”
imagined by Sanrio characters!

An immersive experience from Korea,
where space and visuals intertwine.
Hotel Floria Tokyo makes its Japan debut.
Step into each character’s distinctive world,
and enjoy a special journey that feels like touring a hotel.

Floor map

Exhibition

A special space filled withthe Sanrio characters' “dreams”

Each exhibition area is designed around the characters' favorite items and stories. From interiors to small details, the world is carefully expressed so you can feel immersed as if spending time with the characters.

An immersive new experience byKorean creative team d'strict

Through fantastical light and video, enjoy a hotel room tour that draws you into the Sanrio characters' world. Popular immersive exhibits from Korea—including a pink sandy beach stretching to the horizon—also appear. Wrapped in a carefully crafted world, enjoy a memorable moment—whether you visit on your own or with family and friends.

Take home the exhibition world withoriginal hotel-concept items

Original goods designed in Korea form a lineup connected to the exhibition experience. Luggage tags, plush toys, room-key-style acrylic charms, and more—items you'll want to take home like travel memories.

Decoration line

Merchandise

Hotel Floria Special Shop

Enjoy the world of the “dream hotel” imagined by Sanrio characters
with a wide range of original Hotel Floria merchandise for everyday life.

From items designed around the hotel world where the characters stay,
to plush toys, fashion goods, stationery, and more—
find exclusive products that let you take home the lingering magic of the exhibition.

New items will appear sequentially starting Saturday, September 19.
More new items are also planned—stay tuned!

NEW HALLOWEEN STICKER

HALLOWEEN STICKER
¥935 (tax included)

NEW HALLOWEEN POSTCARD

HALLOWEEN POSTCARD
¥660 (tax included)

NEW RANDOM HALLOWEEN ACRILYC KEYRING

RANDOM HALLOWEEN
ACRILYC KEYRING

(9 designs)
¥880 each (tax included)

NEW BATH TRAY

BATH TRAY
¥4,730 (tax included)

Overview

Duration July 15, 2026 (Wednesday) – May 31, 2027 (Monday)
*Open daily without holidays
Hours 10:00 AM – 8:00 PM (Last admission: 7:30 PM)
Venue 4F, Tokyu Kabukicho Tower
(1-29-1 Kabukicho, Shinjuku-ku, Tokyo)
Ticket Prices [Weekdays]
- General / University Students: ¥2,400
- High School / Middle School Students: ¥1,600
- Children (Ages 4-12 / Elementary School): ¥1,000

[Weekends & Holidays]
- General / University Students: ¥2,600
- High School / Middle School Students: ¥1,800
- Children (Ages 4-12 / Elementary School): ¥1,200

* Free for children ages 3 and under (with guardian supervision)
* All prices include consumption tax
* Visitors presenting a disability certificate receive a 50% discount for the holder and up to one caregiver.

【Purchase tickets here】

Hotel Floria

Venue Guide

4F, Tokyu Kabukicho Tower
(1-29-1 Kabukicho, Shinjuku-ku, Tokyo)

- 1 minute walk from Seibu-Shinjuku Station (Seibu Shinjuku Line)
- 6 minutes walk from Shinjuku-Nishi-guchi Station (Toei Oedo Line)
- 7 minutes walk from Shinjuku Station (JR Lines, Odakyu Line, Keio Line, Tokyo Metro Marunouchi Line)
- 8 minutes walk from Shinjuku-sanchome Station (Tokyo Metro Marunouchi Line / Fukutoshin Line, Toei Shinjuku Line)

FAQ

Before Your Visit

Q Is there a parking lot available?

We do not have a dedicated parking lot. Please use nearby parking facilities.

Q Can pets be brought in?

Pets are not permitted, with the exception of service animals (guide dogs, service dogs, and hearing dogs).

Q Can I use a wheelchair?

Wheelchair access is available. Please ask staff on the day for details.

Q Are there tickets for caregivers or accompanying persons?

Visitors presenting a disability certificate receive a 50% discount for the holder and up to one caregiver. Please present your disability certificate and ticket upon entry.

Admission & Tickets

Q Can I re-enter after leaving?

Early departure is permitted, but re-entry is not allowed.

Q What if I arrive after my designated time?

This exhibition requires a designated entry time. If you are late, we may be able to accommodate you depending on the day's crowd conditions, but you may have to wait.

Q Will I need to stand in line during busy times?

You may be asked to wait depending on the crowd conditions.

Q Are there entry restrictions?

During peak times, entry may be restricted to ensure visitor safety.

Facilities & Services

Q Are there restrooms?

Restrooms are available within the venue or facility. Please ask staff for details.

Q Is there a coat check (baggage storage)?

A coat check is available, but storage is limited. Please note this in advance.

Q Are there restrictions on what items can be brought in?

Please refrain from bringing hazardous materials, alcoholic beverages, large luggage, or other items that may inconvenience other visitors.

Q Can I bring large luggage like suitcases?

Large luggage is not permitted. Please use nearby coin lockers.

Q Can I enter with a stroller (baby carriage)?

Strollers cannot be used inside the venue. We will store them at the coat check.

Q Can children enter alone?

Preschool-age children must be accompanied by a guardian in middle school or older.

Q Can I take photos or videos?

Photography is permitted in all areas. Flash photography and tripod use may be restricted.

Q Can I post photos I took on social media?

You may post photos for personal use. Commercial use is not permitted.

Merchandise & Services

Q Is merchandise and souvenirs sold?

We plan to sell merchandise and souvenirs.

Q Can I purchase merchandise without viewing the exhibition?

Only visitors who have viewed the exhibition may make purchases.

Q Am I guaranteed to be able to purchase merchandise?

Merchandise quantities are limited and items may sell out. Some products may have purchase limits.

Q Can I return or exchange purchased merchandise?

Returns or exchanges due to customer preference are generally not accepted.
If you receive a defective item or an item different from the one you purchased, we will be happy to offer an exchange within 14 days of your purchase.
Please contact our Customer Support and include the following information:

  • Purchaser's name
  • Whether you have the purchase receipt
  • Date of purchase
  • Product name
  • Details of the defect or incorrect item received

* After reviewing your inquiry and checking product availability, we will contact you with the appropriate next steps.
* As replacement stock may be limited or unavailable, please do not visit the venue/store for an exchange without contacting us in advance. We may not be able to process exchanges on the spot. We appreciate your understanding.

Contact Information

Q Is there a contact for inquiries?

If you have any questions or need assistance, please contact us using the information below.

Hotel Floria Tokyo Inquiry Desk
mail:info@hotel-floria.jp

Business Hours: 10:00 AM – 7:00 PM (Closed during the New Year holidays)
* Please note that depending on the nature of your inquiry, it may take some time for us to respond.

【Returns & Exchanges for Purchased Merchandise】

If you have received a defective item or an item different from the one you purchased, please include the following information in your inquiry to help us process your request as quickly as possible.

  • Purchaser's name
  • Whether you have the purchase receipt
  • Date of purchase
  • Product name
  • Details of the defect or incorrect item received

Please Note
* After reviewing your inquiry and checking product availability, we will provide instructions for the exchange process.
* If you visit the venue without contacting us in advance, we may be unable to process an exchange depending on stock availability. Thank you for your understanding.